UX design is a concept that we have started to hear frequently in recent years. UX design, one of the new business areas offered to us by our age, is one of the essentials of digital innovation. UX design, which should work together with the UI unit, exists to optimize the experiences you experience in the virtual environment. It was a little confusing, right? So let’s start everything from the beginning.
What is UX Design?
We use UX design as an acronym for the concept of User Experience. It is a user experience oriented design mechanism. People dealing with UX design are called ‘UX designers.’ So what exactly would a UX designer do?
UX design is where we can design any virtual platform (website, mobile applications, etc.) to interact with the user. When it comes to UX design, the design goes beyond just visual execution.
UX design deals with how users move, how, and how they interact on the platform, their reactions, likes, and preferences. And it tries to organize and direct them in a positive way on behalf of the virtual platform. In this way, users get the maximum efficiency from the website or application. They do not have difficulty searching for what they want on the forum, and they want to visit here later. In short, they leave satisfied with the service they receive or their experience.
A correctly applied UX design increases user satisfaction and loyalty. It paves the way for being a good competitor in the industry. As a result, it brings profit.
Why Is UX Design Important?
UX design aims to improve the user’s experience, as mentioned above. That’s why it is essential for virtual platforms. In a virtual environment where competition is very high, users’ negative experiences may cause them not to revisit the same place. That’s why we should take UX design seriously.
One of the reasons behind the importance given to UX design is that it cannot be considered independent of the UI unit. Successful strategy only occurs when UI and UX designers work together.
Without the UI, UX design data has no meaning. All analyzes glide through the vacuum of space. Without UX, the designs created by the UI (user interface) unit remain only visuals. It is not possible to reach and interact with the user. For this reason, these two units should work together and increase efficiency.